In Akita, Japan, a crow using cars to crack nuts was filmed.
What it was doing was minimising its input [which was usually to crack the nuts by itself].
The bird figured out that putting a nut on a busy street would eventually lead to a car driving over it, cracking it into perfect crow-beak-bite-sized pieces.
The crow had discovered the power of nut-cracking automation.
In the same way, automating emails reduces input but keeps the same outcome and, often, improves it.
Automating emails is a business game changer. We’ll discuss why:
#1 Saves time = reduces costs
Manually emailing a list of people one by one takes up a lot of time, and if you need to repeat the process monthly or weekly, it’s an unnecessary waste of time.
By automating emails, your time, or that of your employees, is freed up for more important things.
#2 Adds personalization = increased loyalty
What every business should attempt to do in its daily operations is increase the loyalty of customers to retain them.
While personalised email is undoubtedly not going to be why your customers stay with you, it is part of the overall customer experience, impacting retention rates.
To prove it, a Qualtrics study showed that building emotional connections with customers had the most significant impact on retention levels.
#3 More customer interaction
When you remove the pain of manually emailing customers, it frees you up to stay in touch with them more and use email sequences for other business purposes.
The more your business communicates and adds value to those interactions, the better your customer retention rates.
Set up automated emails for:
Weekly or monthly customer interactions: For example, an accounting firm may want to send automated emails to their clients to request their monthly bank statements.
Customer support: together with your CRM, your customer support emails can be automated, personalised and tracked.
Marketing campaigns: some CRMs provide email marketing functionality, or you can use an email marketing tool to automate campaigns.
How to start automating emails
There are a few ways of automating emails, and the tool you choose will depend on what you want to do. Here are a few examples:
Using a database such as the DataGrows Database Builder, you can set up email automation for your clients.
Some CRMs provide email automation functionality for customer support, sales and sometimes marketing. Check out the DataGrows CRM and practice management tool created specifically for South African business needs.
For cold email outreach, a browser extension that works with your email provider, such as SalesHandy, is helpful.
There are many email marketing platforms available; some offer an A - Z service, and others may be more limited. Again, it all depends on what you wish to achieve. Examples include Mailerlite and SendinBlue.
Last bits and bobs
Automating emails is a game-changer for any business.
It saves time, reduces costs, allows personalisation and gets businesses to communicate more with customers. This, in turn, leads to increased customer retention.
There are various choices concerning what tools to use for different types of email automation.
Why not start with DataGrows? Request a meeting to find out how we can help you to get going with automating emails [and so much more].